Japanese Journal of Electoral Studies
Online ISSN : 1884-0353
Print ISSN : 0912-3512
ISSN-L : 0912-3512
Online Campaign and Information Behavior among Japanese Voters
Comparing The 2013 Upper House Election with The 2012 Lower House Election
Arata YAMAZAKI
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JOURNAL OPEN ACCESS

2015 Volume 31 Issue 1 Pages 102-113

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Abstract
With the enforcement of amendments to Public Offices Election Act, online campaigns were made available for parties and candidates. From various perspectives, this paper examines its impacts by looking at the relations between voters’ information behavior and political cognition as well as voting participation. Since the newly permitted campaign tactics are still very minor, however, this study included not only online campaigns items but also much broader arrays of online information for the analysis utilizing our web surveys. The results show that mobilization endeavors by parties or candidates via internet is so small; impacts of online information on political recognition or voting behavior among electorates are limited; the impacts vary among generations and the largest influence is found among young generation. As a result, generally saying, the impacts of the Internet Election Campaign revision are very limited.
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© 2015 Japanese Association of Electoral Studies
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