Abstract
The main purpose of this study is to examine how the several dimensions of values and life-styles affect political behavior. Especially in Japan, the voting rate of the election of the House of Councilors was rather low in the 1992 election. And in urban areas, it is important to make clear the relations between life-styles and political attitudes.
In this study, 322 subjects living in Tokyo were used, and the survey research was enforced during the campaign period of the election of the House of Councilors in 1992. Five dimensions of values and life-styles were extracted by factor analyses. They are individualism, success intention, flexibility, opinionleader, and social consciousness.
Factor scores of the five dimensions were used as independent variables. Other independent variables include political interests, evaluation toward the administration, attitude toward some issues, the intention of voting. Dependent variables were party identification and political stance. Each was analyzed by Quantification Method, Type 2.
The major findings are: (1) the relations between party identification and political stance is strong, but the meaning of political stance itself is thought to be closely tied to the aspects of life-styles, (2) some dimensions of values and life-styles strongly affect party identification.
