Abstract
According to the Ministry of the Environment report of hot spring use in 2009, the number of the hot spring resorts was 3,170 and the total number of hot spring sources was 27,825. However the number of the accommodations is decreasing year by year from 1995 at the peak. In addition, the total number of guests begins to decrease little by little from 1992 at the peak, also. One small hotel in Amakusa invested in personal development and established "health tourism". Using this as an example, this study states ways reproduce it's success for not only the hotel but the local area and also regional activation.
