Abstract
A heritage tourism development project in Duong Lam, an ancient village in Vietnam, is being carried out with the cooperation of JICA and Showa Women's University. At the same time, the Vietnamese government is preparing the submission of Duong Lam to the Tentative List of the UNESCO World Heritage Site. However, as the project proceeds, some gap was revealed between the local side's expectations for the increase of foreign tourists and the travel agents' evaluation for the acceptable capacity. Also, the local government's role for the conservation of the cultural heritage and the development of the local residents' standard of living is becoming more important as the country's economy develops. It is thought that Japan's experience with heritage tourism development planning will be useful to the related authorities tackling these subjects. Effective collaboration among related sectors of both Japan and Vietnam on technical assistance, cultural heritage conservation and tourism promotion is becoming more important for the balanced development of the area and the success of the project.
