Abstract
This paper seeks to explore, compare and contrast the expectations around World Heritage status held by UNESCO, by national, regional and local governments, and local communities, with a particular focus on the tourism sector. It seeks to identify shared expectations, highlight divergences and identify contradicting expectations, and to understand the drivers of these. It focuses on a specific location -Tana Toraja- and the Torajan ethnic group in Sulawesi Island in Indonesia, to demonstrate whether UNESCO shares the same view of World Heritage concepts and desired outcomes as local Indonesian national/provincial governments and local residents.
