Abstract
“Rural Landscape of Ichinoseki Hondera” is one of the important cultural landscapes which the Japan Agency for Cultural Affairs selected. This area is preserved a nature and temples that have been written in the pictorial depicting the medieval rural landscape. Various measures of local residents and local governments have been carried out in this place for the preservation of landscape. But it's difficult to understand the significance of the traditional historical view in this area. Because it's difficult that the tourist who visited this place understands visually. A tourist can't understand its significance immediately for the view over which a rice paddy just spreads. It's difficult that a tourist understands the significance of this area visually.
However, there is compatibility of “learning tourism” here. Because, if you visit, it is possible to learn the history and charm of the land. We should pay attention to a cultural view in this area and a case of area activation by a sightseeing plan.
Japanese tourists often emphasizes “sight” and “feeling” when they visit. But Japanese tourists need to innovate on sightseeing behavior in “consideration” and “learning”. It's significant to confirm the value of this case as a clue for Japanese sightseeing behavior innovation.
