Abstract
Okinawa prefecture has attracted tourists as one of the tourist destinations, and also increases the number of the tourist arrivals at present. The tourist arrivals of Kume island tend to decrease compared with a peak in 2003.
Kume-island town has achieved the local modernization by implementation of tourism promotion. For re-growth of tourism, it needs to provide the authenticity “life in Kume island” as the innovation. It is important to involve residents of the island for it.
This study describes how residents recognize the tourism circumstances in the island, and how the local government should involve them to the tourism promotion there.
