Abstract
The aim of this study is to identify and suggest a structured local information service by a value co-creation perspective. It is because there are many kinds of local information service such as a guidebook, a map, a sign, an information center, SNS and so on; however, it is not likely to effect on creating tourism experience which is the most important factor to make tourists' satisfaction and a memorable tourism experience. Due to the concept of Service Dominant Logic, it is possible to understand logic of a local information service. At the same time, it is recognized that a value co-creation between a destination and a tourist is a key to make a better local information service. Therefore, applying the value co-creation to local information service may have possibly to enhance tourists' memorable experience and satisfaction.
