Abstract
The Japanese government has set the target of 20 million foreign visitors in Japan by the year 2020. With such intention, the number of visitors is constantly on the rise, and thereby has created tight accommodation demand centering on major cities. Furthermore, Tokyo Olympic Games and the Paralympic Games of 2020 forecast a skyrocketing accommodation demand during the designated short term. In response to the expected occurrence, the use of private housing service is being examined for the market. Although effective utilization of private rental housing service in the rural areas is also being considered, there have been criticisms of unstable issues regarding safety and customer-local conflicts. This article's intention is to examine the new framework and thereby contributing to the improvement of Japanese private housing service.
