Abstract
The paper discusses on the development of Chinese market of wedding photography in Japan, in particular for a photo taking prior to the event, targeting Chinese wedding couples. The analysis was made based on the result of questionnaire survey for visitors to the 4th Hong Kong wedding exhibition held in 2015 - 2016. It sets various questions related to photography for a wedding. The result identifies that further market development in Japan needs an integrated wedding plan with a set of wedding and photo taking including a more close contact with customers to realize their needs and expectation in a wedding。
