Abstract
Why travelers buy souvenir? Of course, there may be several reasons. When we buy goods, we go through many processes until
making decision. Furthermore, we must consider the other facts especially on a trip.
In this paper, I surveyed plenty of former researches about Human Behavior in Tourism and Consumer Behavior. I have made it
clear that we cannot describe the purchasing behavior during travels by such previous theory or models. In Human Behavior in
Tourism, our main purpose is to explain why we go to travel, especially focused to tourists’ motivation for tourism. In Consumer
Behavior, our main topic is to reveal the process of purchase in everyday life, fitting several types of shops or stores. So, we need
the new model of buying in travel.
To fulfil this purpose in the 2 years of COVIT-19, I conducted the hearing survey and the observing survey of customer in the
shops or stores. Conclusively, I have reached a strategic model of the Shopping in Tourism. However, I could not verify of
validity sufficiently, so the member of Japan Shopping Tourism Organization shall adopt this model and we confirm the accuracy
of this model. Eventually, we will refine the model.
※ This paper is courtesy of Japan Shopping Tourism Organization.
