Examining Travel Motivations of Cancer Survivors at Different Treatment Stages

Abstract

The objective of this study is to examine the psychological and physical effects of leisure travel on cancer patients and survivors,with a particular focus on its potential to enhance their quality of life （QOL） and the challenges encountered by the tourismindustry in meeting their needs. Although the field of health and wellness tourism has received considerable attention, there hasbeen a paucity of research examining the travel motivations of individuals with chronic illnesses, particularly cancer.The results of an online survey of 211 cancer survivors revealed two key motivational factors: The first of these is “Release fromIllness & New Beginnings,” which encompasses the ways in which travel can assist patients in temporarily escaping the identityof being ill and regaining self-esteem. The second is “Relaxation & Enjoyment,” which focuses on more general motivations suchas stress relief and pleasure. Those undergoing treatment exhibited stronger motivation for escape and recovery, whereas thosein remission demonstrated a greater proclivity for relaxation. These findings suggest that tailored travel products for cancersurvivors could enhance their quality of life. Travel can serve as psychological and physical support during the recovery process.Future research should examine specific barriers and further investigate the role of travel in supporting cancer patients atdifferent treatment stages.