Challenge in Marketing for Outdoor Tourism

― From the Perspective of Universal Access in the Geopark Network ―

Abstract

The demand for travel among elderly individuals in Japan has significantly expanded, with many seniors visiting outdoor tourist destinations to enjoy nature and scenery. However, compared to urban tourism, outdoor tourist sites are currently lagging in their response to the needs of the elderly and individuals with disabilities, not only in terms of physical facilities but also in providing human support and information. This study examines the challenges and measures for universal accessibility in outdoor tourist destinations based on a nationwide survey conducted in Geosites.