Abstract
This paper aims to evaluate the relationship between the land use of Brick Lane and the town centre policy and branding efforts of Tower Hamlets council in London. Since the late of the 1990 s, Tower Hamlets council has branded Brick Lane as Banglatown and made a better tourist attraction and more jobs for British Bengali. In 2019, the northern part of Brick Lane became a cluster of cultural and creative activities and a variety of night-time economy activities. And street arts attracted many tourists from England. But since 2013 , in the southern part, businesses of Bengali have decreased, while many sorts of ethnic restaurants and the number of upscale specialty shops has increased. It is possible to say Brick Lane has been in the process of retail gentrification. Brick Lane attracts visitors from England but Tower Hamlets council situates Brick Lane as the district level centre, which meets local needs, in the hierarchy.
