Abstract
Austria is home of a wide variety of ethnic groups, and businesses that use ethnic culture as resource are developing. For example, Naschmarkt, one of the major ethnic markets in Vienna, makes a profit by promoting its own culture. Showing their own culture increases sense of belonging to their groups, while it should make a chance to understand and coexist with their host society.
However, groups that are subject to discrimination, such as refugees and Roma, have limited opportunities to promote their own culture. How can they utilize and promote their own ethnic culture to change the situation of discrimination and injustice? This paper examines the potential of ethnic resources for Roma in relation to their social integration.
