Abstract
This paper focuses on environmental preservation and tourism in the Aletsch area of the Swiss Alps, including the Jungfrau-Aletsch World Heritage Site, and the current condition of winter tourism diversity in Saint Moritz. In the Aletsch area, the cultural landscape, ecosystem, and diversity of nature are preserved by government officials and local citizens. Bettmeralp, which is close to Aletsch and offers a view of the Aletsch glacier, effectively uses its natural environment, including livestock pasturing during the summer, residents' traditional culture, and various annual sports and cultural events, as a tourist attraction throughout the year. On the other hand, St. Moritz, which is known as the birthplace of winter sports, held an international convention for winter sports, which led to an improvement in residents’ quality of life. Winter tourism developed from visitors watching winter sports games and other various events. As mentioned above, environmental tourism is developed in both areas.
