Industrial Stress Countermeasures and Information Literacy in the Digital Age:

Challenges and Prospects for AI and SNS Applications

Abstract

In modern society, occupational mental health has become a critical public health issue. The rise in stress-related disorders, exacerbated by structural changes in employment and the COVID-19 pandemic, has led to increased absenteeism, reduced productivity, and a greater need for mental health interventions. Simultaneously, digitalization has transformed the workplace, introducing both efficiency and new stressors, such as communication gaps and information overload. The spread of health misinformation via SNS (social networking service) and AI ( Artificial Intelligence ) -generated content emphasizes the importance of health information literacy and awareness of cognitive biases in decision-making. Tools like AI and health apps can support informed behavior, but require careful implementation and evaluation. Empirical findings suggest that digital tools, when combined with interactive support, can enhance stress management outcomes. Furthermore, effective health communication should prioritize clarity, empathy, and timing, addressing both the perceived potential and severity of health risks. To advance occupational health, future strategies must integrate digital inclusion, proactive education ( e.g., prebunking), and hybrid human-technology approaches to ensure equitable, trustworthy, and engaging information delivery.