Abstract

The Twitter account of President Trump is widely being noted as a way of taking advantage of social media. This paper focuses on the characteristics of the President's Twitter account through qualitative data analysis. First, it explores the element of his being a "star." With repetitive use of slogans and catch phrases, he urges and drives supporters to join events and to vote for him. This shapes an "inner circle" where supporters cohere. Secondly, the topics of his tweets are not concrete and scarcely clarify his policies as a new president, as his hashtags suggest. Finally, his choices of words effectively work to strengthen his inner circle, as he sets enemies and uses certain words exclusively when referring to the enemies. Thus this paper argues that President Trump has become a star who leads the inner circle formed by loyal supporters on Twitter.