Abstract
The Digital Game Industry has experienced a tremendous growth in the past 15 years as it became one of the largest industrial sectors in the realm of Cultural and Entertainment Industry in the People’s Republic of China. Using the case study method， the present paper examines how China’s digital game industry has emerged and developed. Four examples are discussed which range from service adaptation，technical innovation, platform strategy implementation， and in the systematic transfer of a certain content model to a different program. The results seem to indicate adopting key services to existing environment specific to China is vital in gaining competitive advantages.
