Abstract
From 2009, China is keeping No.1 automobile sales up to today over the world. In 2016 approximately 29milion units of vehicle was sold in China market. But Japanese automobile makers, such as Toyota, Nissan and Honda are behind Volks Wagen Group, General Motors and Hyudai Group. In this paper, I will make clear the reasons, from introduction model to market and development capability （especially manpower of Research and Development Division） points of view.
The segment of volume zone has shifted from Small-Low to SUV. Especially Small SUV has rapidly increased. Nissan introduced large number of Small-Low models successfully, but delayed introduced Small SUV models. Honda introduced Small-Low models, unsuccessfully, but recent years introduced large number of Medium models and Small SUV models. The share of Honda is up to No.1 among Japanese makers. Toyota introduced a few number of model in Small-Low and SUV. As the result in 2016, Toyota is the third place.
Toyota has so many models, which are developed over the world. But Toyota introduced smaller number of model than Nissan and Honda in China market. It is found that there are no relationship number of introduced models to China and manpower of Research and Development Division at Headquarter.
