Abstract
The companies of the developing countries are enhancing their presences in the world economy. However, few studies have been made regarding the internationalization of the companies belonging to developing countries, specifically retail and service companies. This paper aims to clarify the internationalization process of retail and service companies from developing countries, especially Southeast Asian companies. In the beginning, we will review briefly the conventional retail and service internationalization theory. Based on the performances of the previous research, we propose a hypothesis for the internationalization process model of non-manufacturing companies from developing countries. Next, through the case study of two Thai companies, Central Group and Café Amazon, we will verify this hypothetical process model. At the end, we will suggest the amended internationalization process model and the overseas expansion strategies of non-manufacturing companies from the Southeast Asia.
