A report for the effect of the shape on the odor impression

Abstract

In this paper several researches on the impression of shape were reviewed and then an experiment which investigated the influence of the shape on the odor impression was introduced. Odor accompanied by the “angled” shape was perceived more strong, showed a possibility that less “roundness” shape elicited strong emotions. This phenomenon was remarkable in the “angled” odor, and it suggested that the odor was felt strongly when the impressions between both shape and odor were matched. Impression of the odors evaluated by using onomatopoeia was affected by the impression of the shape, and this tendency was clear in people who had no strong interesting to the odors in everyday-life However, pleasantness of odor was not affected by the shape.