2015 Volume 46 Issue 6 Pages 374-381
The recent fabric care products such as softener and detergent have many fragrance variants. Those variants increase consumer’s eagerness to buy. The fragrance of fabric care products plays an important part. The role of the fragrance is to communicate the image and concepts of the product, to be comfortable to use in various situations in life and to respond to the report of preference of the fragrance for target consumers. So, the fragrance of fabric care products have evolved as a tool adding value. In this paper, I will explain the trend of the fragrance for fabric care products such as softener and detergent and the change in consumers’ awareness.
