Creation and Analysis of SNS Fraud Prevention Posters Using Nudge Theory

A Practical Report on Behavioral Economics Education at University of Fukui

Abstract

This study reports on the practice of behavioral economics education using as a case study the initiative to create awareness posters for preventing SNS fraud damage based on nudge theory at the University of Fukui, along with its subsequent social implementation. The study also aims to clarify the characteristics of nudge theory elements used in the posters by analyzing the posters created by students. Furthermore, by observing the installation conditions of actually displayed posters and examining the effects of the nudge elements in the posters, the study aims to obtain insights that will contribute to future empirical research.

The results of the study revealed that students were particularly conscious of the Salience element when creating their posters. Some works demonstrated enhanced nudge effects through the use of graphic design techniques and the utilization of generative AI. However, there were no mentions of design intentions regarding surrounding environmental conditions or specific behavioral changes. In many cases, the efforts stopped at attention-getting, indicating that how to intentionally induce specific behavioral changes is a challenge for future behavioral economics education.