Abstract
The purpose of this research was to clarify why drinkers drink and why they resist intervention in their drinking. We conducted a group interview of 12 male drinkers and then analyzed the data acquired. The results indicated that drinking is one's life values and that drinkers tended to spare no effort to drink. Because life values are not easily changed, drinkers displayed a deliberate indifference towards moderation and a sense of justification in drinking, As for the intervention sobriety, drinkers showed a resistance because it is difficult for them to believe in the effectiveness of controlling the amount they drink. They also felt that it led to a denial of their life value. If drinkers cannot drink because of the damage to health caused by heavy alcohol consumption, then they are unable to express their life value. However, when the purpose of the intervention sobriety was explained as being able to drink indefinitely, resistance to the intervention sobriety was reduced. In conclusion, it is suggested that when performing the intervention sobriety, it is important to understand the drinker's life value of drinking.