Social Innovation and the Logistics Industry

Abstract

This paper explores the public issue lifecycle, corporate social responsibility (CSR) strategies, and their legitimacies in the social innovation process. We critically consider the Schumpeterian view of entrepreneurs and conclude that he did not hold the viewpoint taken in this study, namely, that social entrepreneurs actively change existing social relationships and social value systems through innovative corporate activities. Through these considerations, we suggest that the logistics industry tackle the issues of diversity, equity, and inclusivity (DEI) as a global phenomenon rather than focusing solely on climate change and safety issues. We then suggest that a transformational CSR strategy is required in the logistics industry, because logistics companies adopting this strategy make substantial changes to the external social environment in which they operate.