Journal of Rural Studies
Online ISSN : 2187-2627
Print ISSN : 1882-4560
ISSN-L : 1882-4560
The Newcomers’ Role in an Introduction of Green Tourism
:A Case Study of Hokkaido Yubari-County Naganuma-City R-District
Takeshi OHNO
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2010 Volume 17 Issue 1 Pages 11-22

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Abstract
    The aim of this study is to clarify how the regional agriculture succeeded in cooperation with the newcomers, who have activated and influenced people in rural communities’ reforms.
    From this research it is proved as follows.
    The newcomers made a large impact on the regional agriculture because of abundant information with a keen management-strategy. There are various instances, that have made footholds for green tourism in the regional agriculture. That is producing high-value-added-products, practicing agriculture, the installation of joint-direct-sale-places and conducting the farm-restaurant. The newcomers have enabled people in rural communities to carry on activities by themselves, while being acquainted with green tourism.
    The newcomers have taught people in rural communities the limits of old agriculture and showed them the management of a new agriculture. People in rural communities have opened the whole course of production, processing, circulation and selling by themselves.
    This study has clarified that the newcomers, who were never outsiders, have succeeded in remaking farming methods and created a new type of farm area.
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© 2010 The Japanese Association for Rural Studies
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