2017 Volume 15 Issue 1 Pages 53-63
This study examined factors which influence the intention of evacuation behavior. In the first part of the paper, we overviewed the psychological research dealing with the risk reduction behavior. We expected that the behavioral intention of evacuation is determined by six cognitive factors; perceived risk, response-efficacy, self-efficacy, response cost, descriptive norm, injunctive norm. For verifying the working appropriateness of the hypothesis, we conducted a questionnaire survey of tsunami evacuation, in Kochi prefecture. The result of factor analysis showed that factors which are interpreted as “response-efficacy" and "self-efficacy" were confirmed. However, "subjective norm" and "descriptive norm", and “perceived risk" and " response cost" are not separated, and a total of 4 factors were confirmed. As a result of the multiple regression analysis, the effect of the response-efficacy factor had the greatest influence on the intention of evacuation behavior.
