2017 Volume 15 Issue 2 Pages 149-159
This research examined breaking news program broadcasted on NHK TV on March 11, 2011, which informed tsunami warning, but, failed to evoke audience's quick responses. Major objective of this research is to clarify risk communication gap between those who sent risk information and who received it. One of the notable methodological characteristics of this research is a reflective self-analysis of the news program, conducted by a newscaster himself. The result of self-reflective analysis on how the newscaster announced the warnings in the program was coupled with the result of interview surveys with 30 audiences, which showed how the audiences reacted to the tsunami warnings informed in the TV program. Finally, the authors proposed some new procedures of broadcasting tsunami threat to achieve more proper responses from the audience.
