Abstract
The purpose of this study is to build the model to explain the parents' actual condition through the segmentation of parents at the public elementary school and the extraction of each segment character. This inquiry objects are 601 parents of the public B elementary school in A Prefecture. This inquiry was carried out in February, 2006. There was an effective answer from 481 people, and the collection rate was 80.03%. Five school commitment factors were adopted as a standard for the parents' segmentation. In other words, the five factors are Intimacy, Participation, Cooperation, Attachment, and Expectation. When the cluster analysis based on these five factors was enforced, four segments of the Adaptation, Conflict, Dependence, and Avoidance were discovered. At first, a multinomial logistic regression analysis was enforced to make the character of each segment clear. An explained variable is the parents segment, and explaining variables are the attribute of the parents, the resources and value of the parents, the educational attitude of the parents and the academic achievement of their child. And, an analysis was enforced concerning some addition to appreciate the character of each parents segment in detail. At first, the image that each parents segment was facing school and which it had was analyzed. Second, an analysis was enforced about the request for school of each parents segment. Third, an analysis was enforced about the worry about the education of the child of each parents segment. We could present the fundamental model to understand parents as these results of an analysis. From now on, the knowledge of this study will be applied, and it will try the search of the strategic vision and concrete strategy of the parents relationship management.
