Analysis of the diffusion process of mobile payment in Japan and Korea

Abstract

Mobile payment cannot be popularized to end users by only technological innovation in convenience. This study compared economic and social requisites of Japan with those of Korea, which had not been mentioned by preceding studies for the diffusion of mobile payment. The purpose of the present study was to emphasize the importance of platform strategy allowing complementors to participate and cooperate freely as well as partnership of companies for mobile payment to be a sustainable business model in Korea.