The Journal of International Business Communication
Online ISSN : 2758-1217
Print ISSN : 1348-883X
A Reconsideration of Guerrilla Marketing
A Case Study of Coca-Cola in Laos
Yasuo Nakatani
Author information
JOURNAL OPEN ACCESS

2018 Volume 2018 Issue 77 Pages 11-20

Details
Article 1st page
Content from these authors
© 2018 Author
Next article
feedback
Top