Positive versus Negative Graphics for Increasing Attendance in a Cardiovascular Disease Prevention Program: A Randomized Controlled Trial

Journal of Behavioral Economics and Finance

Online ISSN : 2185-3568
ISSN-L : 2185-3568

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Positive versus Negative Graphics for Increasing Attendance in a Cardiovascular Disease Prevention Program: A Randomized Controlled Trial

Tetsuya Kawamura, Tomoharu Mori, Taizo Motonishi, Kazuhito Ogawa

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Keywords: Loss frame, Health checkup, Specific Health Guidance, Cardiovascular disease, Obesity

JOURNAL FREE ACCESS

2022 Volume 15 Pages 22-30

DOI https://doi.org/10.11167/jbef.15.22

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© 2022 Association of Behavioral Economics and Finance

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