Abstract
This paper reports one economic experiment using game theory concerning golf course membership marketing transactions, focusing on asymmetric information about the price of memberships in the market and the financial conditions of the golf club. In the experiment, using the ultimatum game, college students took the roles of golf club owners and members. We compared the negotiation processes of owners and members according to whether or not information regarding the financial conditions of the golf course was disclosed to members. The results of the experiment indicated that asymmetric information influences negotiations among stockholders regarding golf club memberships. The present finding suggests that game theory and economic experiments have useful applications in the field of sport marketing.
