Journal of Behavioral Economics and Finance
Online ISSN : 2185-3568
ISSN-L : 2185-3568
Proceedings
The Biological Value of Survival and Its Implications on Behavioral Studies
Junji Kageyama
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JOURNAL FREE ACCESS

2012 Volume 5 Pages 288-291

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Abstract
This study explores the role of the biological value of survival on human behavioral studies. For this purpose, I derive the biological value of survival employing a biological model, discuss its implications on human life history, behavior, and preferences, and compare it with its economic counterpart, i.e., the value of life. I argue that these two values need to be reconciled for consistency in the study of human behavior.
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© 2012 Association of Behavioral Economics and Finance
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