Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
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Analysis of Consumer's Multiple Purchase Behaviors and Influences of Store Arrangement in Department Store by INDSCAL
Atsuho NAKAYAMAHiroyuki TSURUMI
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2005 Volume 32 Issue 2 Pages 201-208

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Abstract

The purpose of the present article is to show the frameworks of consumer's multiple purchase behaviors and the influences of store arrangement on these frameworks. There has been an increasing interest in consumer's multiple purchase behaviors. Thus, many significant studies have been made on consumer's multiple purchase behaviors. Most of these studies used the purchase data provided by supermarkets and a very few used the purchase data provided by department stores. Therefore, we focused on in-store marketing at a department store with emphasis on the analysis of the influences of store arrangement on consumer's multiple purchase behaviors. The purchase data provided by the department store were analyzed by INDSCAL. The data were collected from the 16 departments for two years during which store arrangement changed once. On the basis of the present analysis, the authors found that some frameworks of departments exist and store arrangement influences these frameworks.

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© 2005 The Behaviormetric Society
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