Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
Special Articles: The Changes in Public Opinion Research (2)
Telephone Surveys in Call Center
Junichi NAKAGAWA
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Keywords: RDD, Call Center, Operator, CATI
JOURNAL FREE ACCESS

2008 Volume 35 Issue 2 Pages 149-159

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Abstract
Since the telephone (RDD) poll of the day is carried out in the call center, which is highly managed, the risk of operator's error generation is low.
However, this report suggests the risk of operator's error generation due to intervene of operator's judgment. It is the case that the questionnaire is not carefully examined.
Now therefore, the question with an unclear meaning with a long sentence and/or an open-answer question must be avoided when there is not enough time for developing a thorough questionnaire.
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© 2008 The Behaviormetric Society
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