Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
Special Articles
Logos and Pathos:
Chikio HAYASHI and Marketing Research
Tokuhisa SUZUKI
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Keywords: marketing research, data analysis, sampling, terminology
JOURNAL FREE ACCESS

2018 Volume 45 Issue 2 Pages 107-120

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Abstract

Chikio HAYASHI has made great achievements in the development of marketing research and data analysis methods in Japan. After considering Chikio HAYASHI's human qualities (Logos and Pathos) and research attitude, describe the influence on sampling method and terminology.

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© 2018 The Behaviormetric Society
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