Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
Methodological Considerations in Mail Surveys
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1996 Volume 23 Issue 1 Pages 35-45


This study introduces the real working situations of mail survey practices in Japan and also examines the effects of a number of mail response inducement techniques and their combinations on rates and speed of response as follows: how many questionnaires were returned as undeliverable by the post office on average; using S-shape curve to estimate response rates; discrepancies between the date filled out questionnaires and the date mailed it; quality of contents answered including questionnaire item omission, who answers questionnaires, stability or consist ency and accuracy of responses; comparing respondents composition of demographic character istics with the distribution of the registers to resident's cards; comparison of demographic characteristics and response quality of early versus late respondents; effects of telephone call and postcard follow-ups on returns; effects of questionnaire appearence on responses including different combinations of postage on outgoing and return envelopes, survey sponsorship labeling, colored questionnaire paper, double-sided printing versus single-sided printing questionnaires, perceived questionnaire size and length.

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