The Journal of Cost Accounting Research
Online ISSN : 2432-034X
Print ISSN : 1349-6530
ISSN-L : 1349-6530
A Study on Revenue Drivers for Direct Response Advertising
Mikiko KIMIJIMA
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JOURNAL FREE ACCESS

2011 Volume 35 Issue 2 Pages 62-72

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[in Japanese]
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© 2011 The Japan Cost Accounting Association
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