2025 Volume 49 Issue 1-2 Pages 69-82
This study focuses on the collaboration between companies with extra production capacity and companies that do not purchase their products, and examined the process of forming these collaborations based on collaborative formation model, and analysed the promotional factors. It shows that this collaboration was facilitated by the fact that there had been a relationship of trust between the two companies prior to the collaboration, that they worked to improve trust during the process of forming the collaboration, and that there was someone who could play a coordinating role.