Abstract
This review focuses on priming phenomena in social psychology area. First, various
social priming phenomena were discriminated and I describe about trait priming. It
is included in the conceptual priming. Second, I refer to goal priming. Goal priming
activates motivation and often influences on behavior. Third, evaluative priming is
a very interesting procedure and is now used for measurement of implicit attitudes.
Fourth, affective priming is sometimes understood as mood congruent effect, however
I will introduce various dependent measure and compare two models. Fifth, mind-set
priming is a novel procedure and is paid much attention to as more complex procedure.
Lastly, I will introduce goal-directed behavior and counteractive self-control theory and
discuss the role of consciousness.
