2020 Volume 8 Issue 1 Pages 16-25
This study conducted a questionnaire survey to examine whether residents of Makomanai district, Sapporo city intended to use the pro-environmental transportations, which local NPOs and citizen groups consider to install in the area. The results revealed that a) awareness of the consequences of environmental problems had a positive effect on ascribed responsibility, and ascribed responsibility had a positive effect on moral obligation, b) moral obligation, perceived social norms and public benefit evaluation had positive direct effects on the intention to use the pro-environmental transportations, whereas the effects of cost evaluation and perceived behavioral control were not significant, and c) although community attachment correlated with the intention, it had a negative direct effect. The present study implies that it would be effective to emphasize social norms and public benefits of the pro-environmental transportations in order to nudge residents to use them.
