Abstract
In order to go into the metropolitan wholesale market in Korea and to realize reasonable prices, proper knowledge of the commodities and producers in the country is essential. That is particularly true in the case of agricultural products. While necessary information seems to be provided in the Garak wholesale market in Seoul, many wholesalers in local markets, even in larger scale, are facing difficulties and some wholesalers are going bankrupts. The paper suggests the acute need in the Garak wholesale market to achieve the development of brand value products and better lineup at proper volumes. Such kind of activities will enhance profitability of all stakeholders in the country and abroad.
