Abstract
This paper aims at verifying the current situation of seafood market distribution and actual condition of Supply Chain building in wholesale stage. That is, to clarify the background to Supply Chain building and economic individual's behavior and its merits and demerits, to examine the upcoming challenges and the future direction. Firstly, it examines the current situation of seafood market distribution. Over two times of the Wholesale Market Law revisions (1999, 2004) couldn't reach the radical reform of the wholesale market system. Secondly, it verifies that even though a wholesale market distribution system is needed from the feature of the seafood, but a management innovation in the wholesale market distribution is also necessary. Lastly, it examines the actual condition and features and upcoming challenges of the management innovation and SCM building in Sendai Suisan Co., Ltd. as a wholesaler in the central wholesale market.
