Abstract
As for entry to the agriculture by a company, ignited by the Agricultural Land Law revision in 2000, the hurdle was pulled down gradually. Furthermore, agricultural entry of the nonfinancial company became easy by revision in 2009. These days, Lawson entered into agriculture for the first time in a convenience store. And realization and product differentiation of a reasonable price, and strengthening of the value chain of their company are attained for the purpose of stable reservation of agricultural products, etc.
This paper reports the measure of Lawson of agricultural entry. Lawson developed the convenient store specializing in fresh foods in the convenience store industry which did not almost have handling of a perishable food. And production of the vegetables sold at a store was tackled. This is the Lawson farm and established the agricultural legal entity in collaboration with the middle trader of the existing farmhouse or a market.
In Lawson, it is based on the success point of a company of agricultural entry which Japan Finance Corporation announced. Moreover, collaboration with the existing farmhouse by the Lawson farm is led, and a relation with an entry area is also smooth and it contributes also to development of regional agriculture. However, the sales of the vegetables currently produced in the Lawson farm are slight. Therefore, reservation of superior farmland, etc. will be subjects towards increase of the quantity of production or sales from now on.
