Abstract
Using a questionnaire survey and eye-tracking, this study aims to reveal elderly people's purchasing behavior characteristics for daily foods. For this purpose, we examined whether elderly people experience choice overload, particularly when shopping for food online. In the experiment, participants were asked to choose from either limited or extensive choices. The results revealed that participants felt difficulty when presented with extensive choices, while most of them were eventually able to choose. The results of eye-tracking suggest that participants try to reduce the choices unconsciously.
