Symposium Papers / Toward the Establishment of the Saitama Brand

The Microcosm and Macrocosm in the Saitama Prefecture

Abstract

When spreading awareness of the uniqueness of Saitama Prefecture around the world, instead of “assimilating Saitama into the world” by “internalizing the world into Saitama,” the reachable scale between its microcosmic and macrocosmic spans can be changed, which allows us to achieve sustainable environmental activities. This is one of the consequential resolutions undertaken to establish “the Saitama brand” through my practical activities in the Kawagoe volunteer organization.