Abstract
The promotion of game meat utilization represents an attempt to create new value for underutilized resources in rural areas． In promoting this attempt， it is necessary to design a food system from the perspective of the design of a production system based on the collaboration of stakeholders in rural areas and a distribution and consumption system based on rural-urban interactions. The purpose of this paper is to clarify how a game meat food system was designed by focusing on the rules, customs, and institutions in the process and to examine how the food system and new endogenous development are related. An interview was conducted in Wakasa and Chizu in the eastern region of the Tottori prefecture. The results are as follows. At first, the game meat food system was designed in three steps: 1. A redesigning of a collection system at a slaughterhouse. 2. A creation of a production system based on coordination with the stakeholders in rural areas. 3. The development of markets by creating new stakeholders in urban areas based on urban-rural interactions. In addition, through these interactions, the game meat from rural areas could be appreciated by urban consumers. This appreciation deepens the recognition of regional resources when it comes to rural areas. As a result, rural consumers become new stakeholders in the food system. The interactions involved in the design of the game meat food system serve as an opportunity to enhance rural endogeneity. Therefore, game meat utilization can be developed by enhancing rural endogeneity through the creation of a circulation system based on food system design and endogenous development.
