Abstract
This study aims to classify farms into groups based on trends to examine the challenges they face by conducting a questionnaire survey of JGAP farms (rice or livestock) regarding their awareness, efforts, and evaluating of their effectiveness related to environmental conservation. Farms with higher ratings tended to be rice farms, were newer in terms of certification, and to have acquired other certifications. As measures to improve issues, we propose to increase awareness of environmental conservation, improve the evaluation of environmentally friendly actions, and improve the quality and quantity of efforts.